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Every single positive client engagement can have an amazing outcome. Asia is renowned for high touch, personal client engagement and service especially in the luxury space with larger ticket items. As someone who works with the Asia and China markets (that opened their shops a few weeks earlier), are you noticing any in-store shopping experiences that customers are particularly drawn to? If so, what features should the American market consider trying?Įvery customer loves to feel special. In mid-June, the SF shops started to reopen. I see consumers gravitating toward more uplifting colors and patterns, dressing to please themselves and playing things up through cool accessories. This will likely benefit more elevated brands selling co ordinated pieces like Rebecca Taylor, Joie, Vince and J Crew. Things will open up slowly and while consumers will still want comfort, I predict people will finally start looking at updating their WFH looks after all these months. Look at the demise of brands like Brooks Brothers, Tailored Brands and Theory.Īs for pajama dressing - even though CNN reported PJ sales up 143% in May - I expect to see a move towards more variety in shopping carts going forward. So with the exception of occasion dressing, I don’t see consumers buying more formal and structured items for awhile. We’ll be in Zoom meetings, virtual events and sheltering indoors well into 2021. Do you think that for the next few seasons customers will prioritize the easy-to-wear items over more formal and fitted items?Ĭlean, effortless style has always been the hallmark of American dressing, and here in California, where the lifestyle is even more laid back and casual anyway - definitely! This trend towards WFH isn’t going away anytime soon. We saw different consumer behaviors during the pandemic (customers favoring products like pajamas and athleisure).
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If you're interested in discovering how COVID-19 has affected the way customers shop, such as in other parts of the world, like in China and Asia, and are curious about tips to focus on fundamentals when creating a retail strategy for your brand, then you can read all about it in this fascinating interview below!
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We sat down with her (virtually of course) to chat about consumer behaviors during the pandemic and learned of the many changes that have since occurred. Industry sectors: Luxury Apparel, Premium Denim, Activewear, Kidswear, Footwear & Accessories. Functional Specialities: Product Design & Development, Merchandising, Retail Strategy & Execution, New Market Entry and Customization, International Business Development, and Strategic Partnerships for China, Asia, and N. Gym has a track record of successfully taking brands into new markets on a global scale and is adept at both the creative and commercial components needed.She has also built and managed design, development, sourcing, and commercial teams for both international and domestic retail. Gym Tan is our July Mentor! She’s an experienced industry leader with deep operating expertise in the apparel and fashion industry.